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The Vittoria Castagna Award, organised by the cultural association ONTHEMOVE within the framework of the Cortona On The Move international festival of photography, is aimed at young people (maximum age 30) who are undergoing training or have already completed their studies and who work in the field of marketing and communication for cultural production.

Vittoria Castagna has been a human and professional point of reference for the ONTHEMOVE Cultural Association for years, contributing in a unique way to the growth of the team she works with and to the development of Cortona On The Move, assisting the festival management in managing partners and developing communication strategies.

The Marketing and Communication Manager in the cultural sector is a professional with a wide range of skills and abilities, able to combine artistic and humanistic knowledge with the techniques and managerial and relational skills of the communication team, in order to deal with different professional figures or entrepreneurial and institutional realities.

The Marketing and Communication Manager in the Cultural Sector will have traditional and innovative communication and marketing skills, as well as knowledge of the instruments/means of economic support for cultural projects (tenders, fundraising, etc.), together with skills in the coordination and management of human resources.

The Vittoria Castagna Award of €5,000 will be awarded on the basis of a project idea that demonstrates how the candidate would develop an idea for a communication project aimed at developing relationships and corporate projects to ensure the sustainability of the event over time.
The selected candidate will be hosted during the opening days of the festival, from 13 to 16 July 2023.

Subsequently, he/she will be able to join the Cortona On The Move team for a curricular internship (starting October 2023) in order to develop and implement the project idea in the case of candidates in training; in the case of candidates who have already completed their studies, the method of integration will be evaluated (relocation to Cortona is not necessary).

The prize money is intended as a contribution to the conception and possible realisation of the project, through collaboration with the Cortona team, in the following ways:

  • Working with the festival management on the implementation of the project idea and assisting the festival communication management in the development of a communication plan to support the project;
  • Working closely with the festival Partner Manager to get to know the organisation’s partners, including cultural institutions, sponsors and funders, and the relationships established with them.
  • At the end of the shadowing period, if any, the project should be considered as started and/or completed.


Applicants for the prize should meet the following requirements:

  • Current or completed education in the field of cultural heritage, economics, communications, social sciences or equivalent work experience in the cultural sector.
  • Knowledge of the local, national and international cultural scene
  • Organisational and time management skills
  • Communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Knowledge of communication tools.


Candidates interested in this position should send by 30 June 2023 to with the subject line “Award Application”:

  • a covering letter
  • an updated curriculum vitae
  • An idea for a communication project aimed at developing business relations and projects, including
    a short description of the project (2000 characters)
  • A description of activities, objectives, timeframe, communication plan and associated resources
    a project budget

In order to guide applicants in the development of their proposal, the partnership opportunities offered by the Festival are outlined below. In general, the partnership consists of three aspects:

The production of original and unpublished content.
The selection of socially relevant content.
Distribution of the content through national and international publishers and dissemination through the Festival’s communication channels.


The shortlisted candidates will be invited for an individual interview with the jury selected by the ONTHEMOVE Cultural Association Board.

The winner will be announced during the opening days of the 13th edition of Cortona On The Move. The selected project may be developed within the framework of the festival and will remain the property of the festival.

The ONTHEMOVE Cultural Association thanks its dear friend Franco Bernelli Zazzera for making the prize available to the winner.


In addition to the Board of Directors of the ONTHEMOVE Cultural Association, the jury for the selection of the projects will be made up of experts in the field of cultural planning and management and cultural marketing and communication, some of whom will be representatives of the educational institutions where the call for projects will be disseminated, namely

Dario Consoli – Cultural Manager & Communication Strategist | Coordinator of the CRPC Programme at the Fondazione Fitzcarraldo
Guido Guerzoni – Associate Professor of Museum Management at Bocconi University and CEO of formules
Andrea Massera – COTM Communication Director
Giulia Miniero – Associate Professor of Marketing, Chair of Business and Economics – Franklin University Switzerland
Veronica Nicolardi – COTM Director
Beatrice Ravelli – COTM Partnership Manager
Valentina Toscano – Content Manager Art & Culture – 24ORE Business School
Michela Addis – Professor of Economics and Management – University of Roma Tre
Vera Canevazzi – Professor of Art Market – Accademia SantaGiulia Brescia